A website is the face of your business. It’s how customers find you, so it has to be beautiful, clean and easy-to-use. Every page on your website should make a business owner want to continue reading. The best way to make this happen is by making sure every page has a unique purpose and clearly displays the benefits of using that feature.
Your website is a powerful tool that can help you grow your business, but it also has to have features and be designed in such a way as to attract and convert visitors into customers as quickly as possible. Having a good online presence means being able to present your company’s products and services, showcasing special offers and making sure that at every interaction potential customers not only get something useful but also become loyal customers of your brand.
Here are some of the important features every website should have:
1. Quality Content
Websites with dated or dull content should be avoided. The attention span of readers nowadays is extremely short. And they skip your content if they discover that it doesn’t satisfy their needs. That is not what we want. Therefore, it would be best if you consistently concentrated on writing high-quality website content rather than filler content.
Visitors will go to your website if it offers two lines of valuable content rather than one that offers a ton of pointless stuff. Today’s reader is well-informed and goal-oriented. As soon as you give them what they want, they swarm to it.
Do not forget to constantly update your website. Additionally, the previous content will someday become obsolete. So constantly remember not to include outdated information on your website. Continue to update the content on your blog and web pages if you want your website to be successful, and see the results.
2. Eye-catching homepage banners
The banners on your homepage, which is the most crucial section of your website for potential customers, have the highest heat maps. Multiple banners may be shown with the use of a revolving effect.
The taglines can be altered and deliberately created to direct your audience to key pages on the website because they are the first thing that your audience will see when they land on your page because they are above the fold. Additionally, it is very important to pick the proper photographs because they have a big impact on the appearance of your website.
3. Strong credible branding
Some smaller businesses undervalue the significance of branding. Everything that symbolizes your company should be consistent, from your domain name to the colors you use. This aids in your identification and memory. If you want a successful business, you want this.
Your logo should be professional and not something that was thrown together in Photoshop. Your brand should be reflected in the colors, typefaces, and graphics on your website.
4. Easy-to-find contact information
Although it seems obvious, many businesses overlook this. Preferably at the top of each page, include the phone number you want customers to call with sales enquiries. Include a clickable “email us!” CTA that leads to your contact form or opens an email client as well. Speaking of forms, make sure your website is filled out with simple contact and inquiry forms. You don’t want to make it difficult for visitors to contact you.
5. Testimonials
One of the most effective things you can use to boost your website’s credibility and traffic is customer testimonial. Before making a purchase, have you ever questioned if you can trust a particular good or service? Testimonials do a great job of filling that gap. More than 88% of shoppers think that reviews influence their buying choices. Similar to this, websites with testimonials see a 45% increase in traffic compared to websites without them. Make sure to include consumer comments and testimonials while attempting to improve your own website.
6. Personalized thank-you page
When a visitor submits an inquiry, buys a product, or signs up for a subscription, they are directed to a landing page called a “Thank You Page. With a thank-you page, you have a chance to make a positive first impression on your clients and perhaps even persuade them to continue doing business with you. Thank You pages, when properly implemented, can significantly increase conversions from your current client base.
Our advice on how to maximize your thank you page includes showcasing special deals and the most recent adverts, cross-promoting links to other pages on your website, adding social media buttons, soliciting client feedback, showcasing some of your testimonials, and more.
7. Strong Call to Actions
A call to action should specify what your reader should do and, if at all possible, what benefits they will receive from doing so.
For instance, a call to action from an accountant might read, “Simplify your taxes by setting up an appointment with us today.” People are aware of both what you are asking of them and the benefits they will receive.
Another method to boost conversions is to thoughtfully place CTAs throughout your content. Without being invasive. It’s best to avoid overwhelming visitors and being overly showy to avoid having them leave your website. To attract clients without being over the top, you need to strike the correct balance.
8. Physical Location
Customers in a certain area are what most brick and mortar businesses rely on. Fortunately, the majority of searchers mention a location while looking for a product or service. Including your location information will benefit your SEO strategy and make it easier for customers who aren’t familiar with the area to find your company.
For instance, you might type in “plumber in Yaba, Lagos” if you need one. For this reason, you should include your location in page names, other information, and the content of your website. Consider making landing pages on your website for each of your primary cities, if you service more than two or three.
9. Easily skimmable content
Imagine this: When you visit a website, a wall of text welcomes you. You find that it is quite difficult to understand and make sense of the information, and you do not find what you were looking for. Users look at written material on websites for an average of 5.59 seconds, per survey. This is a very brief window of time to communicate your ideas. Skimmable content breaks down your message into bite-sized, digestible packages, allowing viewers to retain more information in less time. This can be accomplished by organizing your writing into bullet points or brief, understandable words.
10. An excellent “about us” page
We’ve seen far too many instances of businesses that had great concepts but executed them indescribably poorly when they were put into words. One of the most crucial elements of a great website is its “About Us” page. A recent survey found that 52% of participants said they want to view a company’s “About Us” page as soon as they arrive on a website. Ensure that your “About Us” page is in excellent shape and provides a fantastic overview of who you are and what your website is all about. Make it a priority as soon as possible if it’s not already on your website.
Read More: 10 Tips To Make Your Small Business Stand Out
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