One of the best free tools for reaching your target market is Instagram, which has hundreds of millions of daily active users. However, you can’t just jump into a blogging bonanza and hope for the best. Although posting frequently is essential, your Instagram account should be promoted in a more comprehensive way. Users will be more likely to trust your brand and respond favorably to the remainder of your marketing efforts if they are more familiar with it on this platform.
With over 800 million active monthly users and more than 60 million photos shared every day, Instagram is one of the best platforms for boosting brand awareness and visibility. Instagram is putting innumerable brands right up their target audience’s noses.
The following is a rundown of 9 surefire tips for acquiring an authority voice in your niche through Instagram. Note that you need to have a business profile in order to get the best out of these tips. You can create one for free or easily convert your current profile to a business account.
1. Turn Your Bio Page into a Lead Magnet
As your home page, your Instagram profile page is a vital tool for attracting new followers. Make your bio more attractive to your target audience by making it more about them and not about you. You can add “#” or “@” clickable links to other relevant pages to show your potential followers what you have in store for them. You can also use the Instagram Stories to show your potential followers the most iconic selections of your best Instagram Stories to rivet their attention all the more.
2. Keep Tabs on the Right Metrics
Without clear records of performance metrics, any attempt to improve your performances will be tantamount to shooting in the dark. Insights is a highly revealing free Instagram tool that can help you harness statistical data to acquire an edge.
You can use the tool to gather information about your target audience, including their age distribution, locations, and active hours, so you can better understand them. You can also obtain data on how users interact with your content, including the number of impressions your post has gotten within a specific timeframe, your click-through rates, average engagement statistics as well as the average engagement time.
3. Host Periodic Product Teasers, Contests and Giveaways
Product teasers can help you convert most of your audience into buyers. By posting incentivized product teasers, you can raise interests in your product without being too pushy. You can also host contests such as voting contests, tagging contests, photo contests, selfie contests, etc, where you give away valuable rewards to winners chosen according to any set of requirements. And according to reports, the greater the value of a contest’s reward, the greater the level of engagement.
4. Tap into Sponsored Ads
Instagram paid advertising services offers you highly expedient ways to maximize your advertising. These ads allow you to widen your reach by putting your contents in front of people who’re not yet your followers but who fit your target audience. Create sponsored ads with contents that will grab the target audience’s attention, including your top posts, photos, videos, and stories. You can test multiple contents for specific audiences in order to see which combinations generate the best results.
5. Show off Your Brand’s Insider culture
You can stimulate more empathy and admiration for your brand by taking your followers behind the curtains of your organization. Use Instagram Stories to post contents like a back story or behind the scenes. These contents are to be seen in a small area above the news feed, where users are always looking at on a daily basis.
Run live Instagram. Live videos allow you to connect with your user base more intimately than static recorded videos. You can even use the live videos to host Q & A sessions. Create a buzz about your live videos ahead of time by spreading the word about it to your audience. The amount of content you can post in stories is unlimited, so you can experiment with different contents like photos, live video, short videos, etc.
6. Team up with Influencers
One of the easiest ways to gain rapid exposure and establish yourself as an authority voice is to liaise with people who’ve already gone ahead of you to build a strong followership. These influencers’ followers trust them and will heed to their recommendations for products and services. First of all, you need to identify some of the influencers with an audience that’s primed for your product, and then reach out to them to see how you can partner with them. You can also show off your collaborations with influencers on Instagram Stories.
7. Use Actionable Hashtags
Hashtags are highly potent free advertising; when they catch on and people start using them in their posts, you get highly effective free advertising.
You can take cues from your competitor’s hashtags. You can also use popular hashtags or those that influencers are using.
8. Create a Weekly Gallery Layout
Rather than creating contents to be published on the same day you want to publish it, you should put together a social media strategy to plan contents ahead of time, optimally a week ahead. You’ll get to take, edit and upload images on scheduling tools ahead of time. This will give you enough time to ensure that your posts follow a consistent, persuasive narrative. You can also use user-generated contents to spice things up if you’re running short of ideas for multiple posts. User-generated contents are usually riveting. You can keep the user-generated content coming by proposing to scratch your followers’ backs so they can scratch yours. Let them know you’ll be willing to tag their photos in your post to expose them if they post anything that strikes your interest.
9. Time Your Posts Perfectly
The timing of your posting schedule can make or break your online presence. You can easily lose followers if your post comes off as a meltdown with odious timing. However, posting consistently, not frequently, is the key. According to Simply Measured, Wednesdays and Sundays are the worst days and Mondays and Thursdays are the best days for new Instagram posts. But this timing is different for each target audience. You need to find which post-timing is best for your target audience.
Conclusion – It’s In Your Hands, Use It!
With the above tips, you can tap into the priceless resources and potentials that Instagram has to offer to enhance the visibility of your online presence.
Do all these seem too much to handle while you are trying to focus on your business? Then hire a social media manager on terawork. They’ll help you revamp your Instagram page and keep it vibing, making sure you don’t miss a thing.