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Cash flow is one of the most critical aspects of running a small business, as it can make the difference between success and failure. In this article, we’ll take a closer look at why it is so important for small…

In today’s digital age, e-commerce has become an increasingly important part of doing business. For small businesses, the world of e-commerce can seem complex and overwhelming, but with the right approach, it can also be a powerful tool for growth…

In today’s fast-paced, competitive business environment, creating a strong brand is more important than ever. A well-established brand can help you stand out from the crowd, attract new customers, and retain existing ones. It also gives your business a sense…

Sustainable business models for small businesses are becoming increasingly important in today’s economy, especially due to the rapid pace of change and complexity of the global market. Businesses must focus on creating a strategy and framework for success that will…

Small businesses often face unique challenges when it comes to sales and marketing. With limited resources and a need to be cost-effective, it can be difficult to reach potential customers and drive sales. However, with the right strategies and approaches,…

Starting your freelancing journey on a new platform can be daunting, especially without any prior job stats or reviews. First, creating very impressive profiles are non-negotiable as they serve as a first point of contact to potential customers. Freelancers need…

As Africa’s largest freelance marketplace, we are excited to announce our partnership with HR expert Yemi Faseun. We are always looking for ways to improve the experience of our users – both the businesses who hire freelancers through our platform,…

Are you struggling to close deals and reach your sales goals? Do you feel like you could be doing better in your role as a salesperson? Don’t worry, you’re not alone. Many sales professionals struggle with the same issues, but…

As a business owner, you know the importance of generating leads and converting them into customers. One effective way to do this is by offering a lead magnet; a valuable piece of content or offer that entices potential customers to…