Why You Should Not Leave a Graphic Designer to His/Her Ideas

When people applaud the internet, calling it the holy grail of our time, it is mostly because of the advent of platforms like Fiverr and TERAWORK. People are still amazed at how these platforms have simplified how work is being done.

Today, you can wake up, think of
a business idea and get a professional to help you execute the plans by either
developing an app, or writing and proofreading a document. However, the ease at
which this is done is both a blessing and a curse, depending on how you go
about it.

Are you intrigued? We are too!
Stay tuned to learn all about having the best experience possible with
designers on freelance platforms.

Inside A Graphic Designer’s Mind

Today’s business sphere has made
it such that you must work with a graphic designer from time to time.
Similarly, their approach to work is strikingly similar to that of other
freelancers and this means that learning how to deal with them will
simultaneously teach you about web developers, researchers, etc.

Understanding that the process of
creating an object or work from scratch is one of the most difficult things to
do. It can be very laborious too, and that is why you can’t just turn over the
project to a professional and expect magic. The moral of this is that you need
to be invested in the project in order to get expected results.

The main aim of graphic design is to guide a particular audience to an idea you conceived in your mind. This means that aesthetics and form are secondary achievements, and the goal is to ensure that the designer gets a full understanding of the conceptualized ideas.

Managing Expectations and Reality While Working with a Graphic Designer

While you have your ideas, the graphic designer has also acquired certain skills based on previous work and has an idea of what to do. A problem arises when you are unable to juxtapose the expectations and reality.

It is possible for the graphic
designer to create a truly beautiful piece of work that doesn’t express your
opinion. Similarly, there are cases where the idea is aptly passed across, but
it just doesn’t have that touch of excellence.

How do you reconcile these
differences? It’s easy, by not leaving the graphic designer to his/her ideas.

Tips on How to Influence Your Designer’s Ideas

1. Start
   early.
2. Provide
   examples of what you want.
3. Communicate
   your ideas on paper and receive feedback on paper.
4. Research
   your client’s previous work.
5. Sketch
   out mockups together.
6. Build
   a design and run it by members of your team.
7. Carry
   out an iterative process of step 5

Now let’s briefly go over the
tips.

Start Early

One of the major reasons why
projects fail is because there’s an unrealistic timeline. Research has shown
that if you’re able to initiate correspondence with your designer in due time,
there’s a very high chance of the designer just going out to do what he or she
is accustomed to doing.

Provide Examples of What You Want

An idea in your mind is crystal
clear to you. However, unless you’re dealing with a superhuman, the designer
wouldn’t know exactly what you want to achieve. This is why it pays to have
examples handy. Even if your idea is novel and has never been done, you can
easily sketch an example of what you want. Also, know that you don’t need to be
a professional designer to come up with this.

Communicate Your Ideas on Paper and Receive Feedback on Paper

Communication is the bedrock of
any relationship. Whether it’s a platonic relationship, romantic relationship,
or official relationship, this holds true. However, with your graphic designer,
you need more written correspondence as opposed to verbal ones. This will help
you keep track of what needs to be done.

Research Your Client’s Previous Work

This is a good time to see what
your client has been up to in previous time. You should take time to see if the
designs closely match what you want. If they do, then your work is cut out for
you. However, if the previous projects and your upcoming job lack similarities,
then you’ll need to take note of the features you didn’t like and actively talk
to the designer about this.

Sketch Out Mockups Together

Now is a really good time to take
the relationship a step further by doing something together. With your input
and the designer’s expertise, come up with a first draft.

Build an Initial Design and Run It by Members of Your Team

Once the draft has been approved
by you, now is the time to take your relationship public. Let the members of
your team see what you have been up to.

Carry Out an Iterative Process of Step 5

If you’re dealing with a very
large team, there’s a very high probability that a dissent will arise and there
will be a need for new designs. This is why it pays to have had that
conversation with the designer early on.

Conclusion

Like we have highlighted earlier, Design is a subjective process and there is no ideal way to go about it. Even though we have given you tips, the ultimate decision rests on your shoulders and it is yours to make. We urge you to make a wise one and go through the plethora of top talents available on TERAWORK. Irrespective of what you desire, there’s one for you.